Not every ad needs a presenter. Faceless ads, product shots cut to a confident voiceover, are some of the highest-converting short-form videos out there. They are fast to make, easy to localize, and they keep the spotlight on what you sell. Here is how to build one in Krex AI.
Why faceless works
A faceless ad removes the friction of filming or choosing an avatar. The viewer sees the product in motion, hears a clear pitch, and reads the key points in captions. It is perfect when your product is visual, when you want to stay off camera, or when you need to produce a lot of ads quickly. Everything that makes a talking-head ad work, hook, script, captions, end card, still applies, minus the face.
Step by step
- Open the Product Ad wizard and choose the faceless option, or paste a product URL and let the URL scraper pull your images and details.
- Confirm your B-roll: use the scraped product images, upload your own shots, or add short clips. Each becomes a cut-in that paces the ad.
- Write or generate the script for the voiceover. Open with a hook, name one clear benefit, and end with a call to action.
- Choose a voice from the preset library or your own cloned voice, then generate the voiceover.
- Turn on auto-captions with karaoke highlighting so the words pop in sync with the audio.
- Add an end card with your offer, store name, or a "shop now" line, then render. One video costs 1 credit.
Make the B-roll carry it
Without a presenter, your visuals do the persuading. Order the cut-ins to tell a quick story: problem, product, result. Keep each shot short, a second or two, so the pace matches the energy of the feed. Multi-scene sequencing lets you stitch several shots into one ad, and the captions tie them together so the message stays clear even on mute.
Tips for higher conversion
- Lead with the hook in the first three seconds; the first line decides whether anyone keeps watching.
- Show the product doing its job, not just sitting still. Movement holds attention.
- Keep captions to a few words at a time so they are readable at a glance.
- Close with one specific action, not three. A single clear ask converts better.
Localize without re-recording
Because there is no face to re-sync, faceless ads are the easiest format to translate. Use multi-language dubbing to generate the same ad in several languages, then schedule them with Automation so each market gets the right version at the right time.
Faceless ads let you ship more, test more, and stay off camera while doing it. Start from a product link or your own images in the Product Ad wizard, and render your first version today. See how credits work on pricing.