Most ad tools hand you a blank timeline and wish you luck. The Marketing Copilot does the opposite: you describe what you want in a sentence or two, and it does the production thinking — research, structure, script, captions — then renders a finished video. You stay the director; it does the work.
Chat your brief
Open the Copilot and type the way you'd brief a teammate: "30-second TikTok ad for my cold-brew brand, energetic, hook about beating the 3pm slump." That's enough. No fields to fill, no template to wrestle.
It scrapes your product for you
Paste a product URL and the Copilot reads the page — pulling images, name, price, and selling points so it has real material to work with. No link? Drop images from your brand catalog instead. Either way, the ad is grounded in your actual product, not a generic stand-in.
It plans before it builds
This is the part that makes the output good. Before rendering anything, the Copilot lays out a plan:
- Scenes — a shot-by-shot structure with a strong opening hook.
- Script — tight, platform-aware lines for each scene.
- Cast — an avatar, a Personal Clone, or a voice-only narration.
- Captions — karaoke-style, burned in for muted feeds.
You see the plan and can adjust anything — tweak a line, swap the avatar, change the angle — in plain language. Nothing renders until you say go.
You confirm, it ships
Hit confirm and the Copilot builds the whole thing: lip-synced delivery, product B-roll cut-ins, captions, and an output sized for your target platform. What used to be a half-day of fiddling becomes a short conversation.
Why chat beats a form
- Fewer decisions up front. You bring intent; the Copilot brings the craft.
- Real product data. Scraping means the script talks about your thing, specifically.
- Editable, not locked. Every step is a suggestion you can override before a single credit is spent.
- One conversation, one video. Same simple rule as the rest of Krex AI — 1 credit = 1 video, on Free, Pro, and Studio.
The Copilot is also the engine behind our goal-first flows, so launching a product or rebuilding a rival's ad starts the same way: you describe it, it builds it.
Start a conversation on the features page, or see how it powers end-to-end workflows in our three flows from idea to published.